Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
The IKEA Effect: Why We Love What We Create
Have you ever noticed how much more you cherish something you’ve built with your own
The IKEA Effect – Why We Love What We Create
Have you ever felt a sudden surge of pride after assembling a piece of flat-pack
The Empathy Gap – Bridging Understanding in Decision-Making
In our journey through the intricate labyrinth of cognitive biases, today we encounter the empathy
The IKEA Effect – When Effort Equals Value
Welcome to day 101 of our journey into the world of cognitive biases! Today, we
Latest Cognitive Bias Insights
The IKEA Effect: Why We Love What We Create
Have you ever noticed how much more you cherish something you’ve built with your own
The IKEA Effect – Why We Love What We Create
Have you ever felt a sudden surge of pride after assembling a piece of flat-pack
The Empathy Gap – Bridging Understanding in Decision-Making
In our journey through the intricate labyrinth of cognitive biases, today we encounter the empathy
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.

Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.

Sharpen Your Critical Thinking

Boost Your Decision-Making
