Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
The Semmelweis Reflex – Embracing New Ideas
In the vast landscape of cognitive biases, the Semmelweis Reflex stands out as a fascinating
The Impact of the Pro-Innovation Bias on Our Perception of Progress
In our fast-paced world, where technological advancement and innovation are celebrated as hallmarks of progress,
The Bandwagon Effect – Riding the Wave of Popular Opinion
In our journey through the realm of cognitive biases, today we explore the Bandwagon Effect—a
The Spotlight Effect – Shining a Light on Our Social Perceptions
Have you ever walked into a room and felt every eye upon you, scrutinizing your
Latest Cognitive Bias Insights
The Semmelweis Reflex – Embracing New Ideas
In the vast landscape of cognitive biases, the Semmelweis Reflex stands out as a fascinating
The Impact of the Pro-Innovation Bias on Our Perception of Progress
In our fast-paced world, where technological advancement and innovation are celebrated as hallmarks of progress,
The Bandwagon Effect – Riding the Wave of Popular Opinion
In our journey through the realm of cognitive biases, today we explore the Bandwagon Effect—a
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.
Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.
Sharpen Your Critical Thinking
Boost Your Decision-Making