Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
Operator: 30-Day Auto Blog Plan
This is Operator’s daily blog feed source. Pull one post per day and schedule it
The Scarcity Heuristic – The Allure of the Limited Edition
Imagine you’re browsing through a store, and you spot a sign that reads, “Only 2
The Sunk Cost Fallacy – When to Cut Your Losses
Imagine investing time and money into a project that, despite your best efforts, shows little
Understanding and Overcoming Availability Heuristic
Have you ever decided to skip a flight because you just saw news about a
Latest Cognitive Bias Insights
Operator: 30-Day Auto Blog Plan
This is Operator’s daily blog feed source. Pull one post per day and schedule it
The Scarcity Heuristic – The Allure of the Limited Edition
Imagine you’re browsing through a store, and you spot a sign that reads, “Only 2
The Sunk Cost Fallacy – When to Cut Your Losses
Imagine investing time and money into a project that, despite your best efforts, shows little
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.

Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.

Sharpen Your Critical Thinking

Boost Your Decision-Making
