Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
The Cheerleader Effect—Seeing the Forest for the Trees
Imagine walking into a social gathering and noticing a group of people who seem unusually
The IKEA Effect – When Labor Leads to Love
In the world of cognitive biases, the IKEA Effect stands out as a testament to
The Power of the “False Consensus Effect”
Welcome to Day 52 of our cognitive bias exploration journey. Today, we delve into the
The Ostrich Effect – Burying Our Heads in the Sand
Today, let’s delve into the intriguing world of the Ostrich Effect, a cognitive bias where
Latest Cognitive Bias Insights
The Cheerleader Effect—Seeing the Forest for the Trees
Imagine walking into a social gathering and noticing a group of people who seem unusually
The IKEA Effect – When Labor Leads to Love
In the world of cognitive biases, the IKEA Effect stands out as a testament to
The Power of the “False Consensus Effect”
Welcome to Day 52 of our cognitive bias exploration journey. Today, we delve into the
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.

Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.

Sharpen Your Critical Thinking

Boost Your Decision-Making
