Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
The Curse of Knowledge – Bridging the Gap Between Knowing and Teaching
Imagine trying to explain a concept you’re passionate about to someone who’s never encountered it
The IKEA Effect – The Value of Our Own Creations
Imagine assembling a piece of furniture from a store like IKEA. You spend a few
The Picture Superiority Effect – How Images Speak Louder Than Words
In today’s visually dominated world, where Instagram posts and TikTok videos reign supreme, it’s important
The IKEA Effect – Why We Value What We Create
Have you ever noticed how much more you cherish a piece of furniture that you
Latest Cognitive Bias Insights
The Curse of Knowledge – Bridging the Gap Between Knowing and Teaching
Imagine trying to explain a concept you’re passionate about to someone who’s never encountered it
The IKEA Effect – The Value of Our Own Creations
Imagine assembling a piece of furniture from a store like IKEA. You spend a few
The Picture Superiority Effect – How Images Speak Louder Than Words
In today’s visually dominated world, where Instagram posts and TikTok videos reign supreme, it’s important
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.
Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.
Sharpen Your Critical Thinking
Boost Your Decision-Making