Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
The Anchoring Bias – Setting Our Minds on the Wrong Course
In the intricate web of cognitive biases, the anchoring bias stands out as a subtle
The IKEA Effect – Why We Love What We Build
Imagine assembling a piece of furniture from IKEA. The instructions are a puzzle, the parts
The Egocentric Bias – Seeing the World Through Your Own Lens
Welcome to day 301 of our cognitive bias exploration! Today, we’re diving into the egocentric
The Hostile Attribution Bias – When Misunderstandings Lead to Conflict
Welcome to Day 300 of our journey through the fascinating world of cognitive biases! Today,
Latest Cognitive Bias Insights
The Anchoring Bias – Setting Our Minds on the Wrong Course
In the intricate web of cognitive biases, the anchoring bias stands out as a subtle
The IKEA Effect – Why We Love What We Build
Imagine assembling a piece of furniture from IKEA. The instructions are a puzzle, the parts
The Egocentric Bias – Seeing the World Through Your Own Lens
Welcome to day 301 of our cognitive bias exploration! Today, we’re diving into the egocentric
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.
Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.
Sharpen Your Critical Thinking
Boost Your Decision-Making