Stop Letting Your Lie to You
Bust the biases, dodge the dumb decisions, and start thinking like a weapon.
Why I Do This
I’ve wasted years watching smart people make dumb calls—including me. So I turned my obsession with cognitive science into a street‑level playbook. Everything here is field‑tested, curse‑tested, and bullshit‑free.
Featured Brain Hacks
A quick hit list of pieces that’ll slap your neurons awake.
The IKEA Effect – The Value of Our Own Creations
Imagine assembling a piece of furniture from a store like IKEA. You spend a few
The Picture Superiority Effect – How Images Speak Louder Than Words
In today’s visually dominated world, where Instagram posts and TikTok videos reign supreme, it’s important
The IKEA Effect – Why We Value What We Create
Have you ever noticed how much more you cherish a piece of furniture that you
Unveiling the Power of the Sunk Cost Fallacy
Welcome to day 265 of our cognitive bias exploration! Today, we delve into the intriguing
Latest Cognitive Bias Insights
The IKEA Effect – The Value of Our Own Creations
Imagine assembling a piece of furniture from a store like IKEA. You spend a few
The Picture Superiority Effect – How Images Speak Louder Than Words
In today’s visually dominated world, where Instagram posts and TikTok videos reign supreme, it’s important
The IKEA Effect – Why We Value What We Create
Have you ever noticed how much more you cherish a piece of furniture that you
Meet Bub Lightburn
Bub’s insights are rooted in real-world experience and a passion for empowering individuals to think critically. Whether you’re a beginner or an expert, Bub’s guidance will help you see through mental fog and make better choices.
Unlock Your Potential: Benefits of Bias Awareness
Understanding cognitive biases is more than just an intellectual exercise; it’s a practical skill that can transform your life. By learning to identify and mitigate these mental shortcuts, you’ll enhance your critical thinking, sharpen your decision-making, and gain clarity in both your personal and professional life.
Sharpen Your Critical Thinking
Boost Your Decision-Making